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DStv is a Sub-Saharan African direct broadcast satellite service owned by MultiChoice. The service launched in 1995 provides multiple channels and services to their subscribers. Their entertainment platforms, DStv, GOtv, Showmax and DStv Now, boasted approximately 14 million subscribers across 50 African countries.

DSTV: Digital Entertainment Surged During Covid-19

Digital technology experienced an inevitable yet unprecedented surge due to Covid-19. By May 2020, a global lockdown saw 200 countries around the world reliant on internet-based services for work, communication, interaction and shopping. In one fell swoop, digital communication became the biggest source of information and entertainment. When DStv approached us to launch their latest offering, we conducted rigorous shopper research to gain insight into how lockdown had affected buying patterns, and to gauge how tech-savvy the buying market had become. To address the client brief, we needed to think outside the box. So we did just that and took the new DStv Ultra Explorer to the shopper

Client
DSTV Multichoice

Industry
Entertainment

Services
Providing broadcasting channels to viewers

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Download this case study to find out how DSTV:

• Took the new DStv Ultra Explorer to the shopper

• Piloted two MultiChoice DStv pods in Bayside Mall,
Cape Town and Menlyn Park Mall, Gauteng

Targeted locations allowing convenient access for shoppers

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