Kelloggs is the original plant-based food company offering an unrivalled portfolio of favourite foods that encourage holistic wellbeing. They also have heart & soul. Operating off the platform, 'Nourish your great', Kelloggs is dedicated to feeding hungry children, protecting our planet, promoting positive nutrition and driving equality.
Real grains of Kellogg's Treats provide a unique taste experience with textures and flavours that kids love. Convenient OTG packaging that parents see as ideal for kids' lunchboxes. The brand recognised that parents are always on the lookout for quality fillers for their kids' lunchboxes; treats that were both nutritious and delicious. The creative brief from our client was, therefore, to design an impactful display communicating the Kellogg's Wholesome Treats Rice Krispies and Coco Pops Multi-pack with the Free Lunchbox and position it as the ideal lunchbox solution.
Food and Snacks
Producing and providing nutritious meals and snacks
Download this case study to find out how Kelloggs achieved:
• Owning the back-to-school calendar
• Gaining penetration of school lunch boxes
• Addressing another of Kelloggs' brand philosophies: Protecting our Planet
• Making a positive impact on the environment
• Continuing to uphold the legacy set in 1906 by addressing one of the key drivers in sustainability
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