Giving current culture an authentic craft alternative

Stepping into the craft beer market, SAB positioned their Fransen Street brand towards a unique beer-drinking audience. The pop-up display had to introduce and communicate the values that are synonymous with craft – authenticity, truth, simplicity – reflecting both the brand’s values and those of their audience.

An intimate hand-crafted wooden pop-up bar reflects the value of authenticity, sought after by a very current beer-drinking culture.

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