For Castle Light, owning blue means owning extra cold
Castle Light needs to be enjoyed extra cold. This is the intrinsic message of the brand and was made visible by using blue as the symbol for extra cold, creating a unique position in the beer category. The solution of the promotional display is innovative, yet practical and cost effective. Blue illumination is also used in informal trade environments.
An “extra cold” thermometer, icicles and a bright electric blue is part of Castle Light’s all-purpose displays that are easy to install anywhere in store.