Creating an experience to own an on-trade space
Creating a branded experience is fast becoming a new common approach to 3D branding. The Hunter’s on-trade concept is a blue sky project to show the possibilities of using a visual language to activate an environment and create a unique experience. It includes touchpoints from product design to above the line, with all elements working together to bring the brand to life.
The Hunter’s experience used the brand’s design language as a back-drop to create a brand-owned on-trade experience that was intended to promote a Hunter’s Dry lifestyle.