Jive 360 – a brand by the people, for the people
Being community/customer orientated, most marketing for Jive is done in-store, on-trade and through activation. Jive is a living brand that exhibits energy, vibrance, colour and fun. Retail is the brand’s primary marketing platform and what VF! established in the 3D environment had to translate back into above the line application.
Throughout all displays, activations and traditional marketing, Jive is about vibrant colours and quirky names that resonate fun.