Implementing a new brand identity for Nederburg
The brand update had to be applied to all marketing material and 3D displays. This is a good example of how a well-considered idea translated into a well-designed and executed 3D system to showcase a complex and large portfolio of SKUs across wine ranges, varietals and price points.
The dynamic angle of Nederburg’s new signature diagonal line is the key design element in all display applications. It is the visual metaphor for “re-imagined tradition.”