Crafting an on- and off-trade experience for SAB

A unique branded 3D system is rolled out in both stores and bars to make Newlands Spring stand out amongst other craft beer. It was most important to portray the brand identity in a unique and distinct way and to educate their audience around their three flavours of beer.

Using a distinct copper pipe in the display links the brand to craft distillery methods and sets it apart from other beers on the shelf.

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