Creating a new perspective with a modern whisky

As the brand’s below the line agency, VF! aligned 3D deliverables to its above the line campaign to promote an every day whisky in on- and off-trade environments. A toolkit was designed to guide all 3D brand implementation to be consistently and correctly displayed.

Without the heritage credentials of a traditional whisky, bright colours and angular lines and forms give customers a new perspective and modern alternative within the whisky category.

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