Balancing the perfect campaign with 3D touchpoints.

Viceroy’s Kenyan project was based on its “True Balance” campaign and is expressed in a visual, tactile and practical way. All the 3D touchpoints, whether they are on-shelf, wall displays or on-trade units are inspired by the campaign’s visual language, using and bringing to life the iconography and elements that visually talk about balance.

The “True Balance” campaign is pulled through into physical displays and on-trade elements using traditional and recognisable icons and images to perfectly portray a perfectly balanced brandy.

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